Bulletproof Agency are pleased to share this podcast.
This episode takes us on a journey with an established agency as they launch a new cutting edge tech start-up, harnessing augmented reality to produce an exciting new toy product into the market
Andy, Mike, Rob, Tom and Annie talk about how they have launched a side project which aims to make major waves in the toy market, taking augmented reality and putting it into the hands of the world's children (and plenty of adults too)
They are talking Swapbots - www.swapbots.co
Themes examined include:
How Swapbots was borne out of established digital agency Draw & Code
Moving from being an agency for hire, to one who are able to realise their own ideas
How augmented and virtual reality has progressed over the last few years; from fads to genuine value
What it feels like to take a tech start up from the North West of England to Silicon Valley
Technology playing a new role in the collectibles market
The experience of going through a competitive pitch process and the impact when you win
Delivering a successful crowdfunding campaign including the importance of appropriate reward choice
Co-Founder of Swapbots
Director at Agency, Draw & Code, Co-Founder of Swapbots and 92 Degrees Coffee
A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.
Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across
Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.
Find out more about Andy’s media consultancy: www.andyjohnson.tv
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