Bulletproof Agency Network Podcast

A podcast devoted to uniting industry experts and thought leaders on how to scale a thriving, profitable and robust digital agency.
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Jul 13, 2018

EP021 | Power of Niche



Bulletproof Agency proudly presents this podcast

We’re live again on this episode of the Bulletproof Agency Network Podcast from Prolific North Live 2018. Join us for this conversation between Bruce Thomas (Modern English) and Steve Kuncewicz (BLM) as the two discuss how to find, and drill into, your niche.


Topics covered in this episode:

  • Finding, and working with, clients you love.   
  • Sticking with your focus, and tapping into your speciality to further your business.   
  • Being up to date and moving with new technologies and trends.  
  • Creating a portfolio and using your pedigree to get the work you want, with the people you want to work with.
  • Committing to spending a bit more time and money to find your way into the work you want and excel in it.
  • Building a team, and using them to further your success and reputation.  
  • Spreading risk and doing a little bit of everything to keep yourself fresh.  

Guest Bios


Steve Kuncewicz

Steve Kuncewicz is a Partner in the Business Advisory Team at BLM In Manchester. Specialising in Intellectual Property, Media, Social Media and Privacy Law with nationally-recognised niche expertise and experience in the creative, digital, social media and technology sectors, Steve is published author and regular media commentator on these issues to outlets including the BBC, Sky News and Russia Today.




Twitter: @SteveKuncewicz

Bruce Thomas

Bruce Thomas is the founder and director of Modern English, a social technology and adtech agency based in Manchester. He has spent over two decades developing award winning digital solutions for blue chip brands. He has worked with Led Zeppelin, the Foo Fighters, and Dua Lipa.




Twitter: @ModernEnglish

Presenter Bio

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.


Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across


Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.




Twitter: @AndyPJo1


Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people.


Next Episode

Next up we’re gazing up at the big clients and asking just what exactly it is they want. Join us for a live panel from Prolific North Live 2018. Think big, aim high, and tune in.

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