EP021 | Power of Niche
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We’re live again on this episode of the Bulletproof Agency Network Podcast from Prolific North Live 2018. Join us for this conversation between Bruce Thomas (Modern English) and Steve Kuncewicz (BLM) as the two discuss how to find, and drill into, your niche.
Topics covered in this episode:
Steve Kuncewicz is a Partner in the Business Advisory Team at BLM In Manchester. Specialising in Intellectual Property, Media, Social Media and Privacy Law with nationally-recognised niche expertise and experience in the creative, digital, social media and technology sectors, Steve is published author and regular media commentator on these issues to outlets including the BBC, Sky News and Russia Today.
Bruce Thomas is the founder and director of Modern English, a social technology and adtech agency based in Manchester. He has spent over two decades developing award winning digital solutions for blue chip brands. He has worked with Led Zeppelin, the Foo Fighters, and Dua Lipa.
A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.
Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across
Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.
Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people.
Next up we’re gazing up at the big clients and asking just what exactly it is they want. Join us for a live panel from Prolific North Live 2018. Think big, aim high, and tune in.