EP019 | Pitching and Sales

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We’re back at Prolific North Live 2018 for this episode of the Bulletproof Network Agency Podcast. This time we’re joining a debate between Richard Wood (Six+Flow) and Joe Gosling (Bearded Fellows) as the pair discuss the process of selling and pitching, in the moderator’s chair is Paul Barnes (My Accountancy Place).

Topics covered in this episode:

 

• The difference between sales and marketing, and where the two meet.  
• Targeting customers, and why demographics are out.
• Being more collaborative, and working with clients to sell your services.
• The decline of pitching, is it a good thing?
• Letting the quality of your portfolio draw clients in and sell your work.
• Making content for yourself, and what it can do for you.  
• Using networking to extend your reach and represent your brand.

Guest Bios

 

Richard Wood

Richard Wood is the managing director of the Manchester-based Six & Flow, a knowledge-led agency focusing on growth through inbound marketing and sales & marketing alignment..

 

Website: https://www.sixandflow.com/

 

Twitter: @richtwood

Joe Gosling

Joe Gosling is the Managing Director of Bearded Fellows a multi award winning creative studio based in Manchester. His companies client list includes, Bupa, Mettler Toledo Safeline, Remington, Royal Mail, The Lad Bible and Zen Internet. Joe is passionate about empowering the next generation of creative leaders by working closely with schools, colleges and at risk young people to pass on the building blocks for creative education. He has been a keynote speaker for the Chartered Institute of Marketing and Salford Council.

 

Website: https://beardedfellows.co.uk/

 

Twitter: @Bearded_Fellows

Paul Barnes

Paul Barnes - Paul is MD and founder of My Accountancy Place, the UK’s leading provider of outsourced accounting and finance services to digital creative businesses. Paul and My Accountancy Place offer advice, tools and support on how to build a profitable and healthy agency.

 

Website: www.myaccountancyplace.co.uk

 

Twitter: @myaccountancypl

Presenter Bio

 

A journalist and broadcaster for nearly 30 years, Andy runs his own media consultancy in Manchester working with clients like Weber Shandwick, the NFU, and the Institute of Directors.

 

Andy started in print before 17 years as a BBC presenter & reporter, appearing on BBC Breakfast, Five Live & the Today programme. For five years Andy presented the award-winning BBC1 current affairs programme Inside Out, travelling across

 

Europe making documentaries on terrorism, the smuggling of illegal guns into the UK and the Manchester IRA bomb. He also made films with Sir Bobby Charlton, Yoko Ono, Lord Heseltine and Johnny Marr.

 

Website: http://www.andyjohnson.tv/

 

Twitter: @AndyPJo1

 

Thanks for coming along and we hope you enjoyed listening as much as we enjoyed putting it all together. Please subscribe to our podcast for more great insights from more great people.

Next Episode

 

Our next and final foray into Prolific North Live 2018 explores the value of having a mentor, and how you go about finding one. Join us then to talk all things master and apprentice.